AMPs are ghost websites that make the website lean and fast. They are ideal for mobile devices because they load faster. They are fast because they are extracted from the cache of the search engine and not from the server. What are the advantages and the cons of AMP?
➢ They are fast
➢ They may get better rankings on search
➢ The load on the servers is less
➢ There is a risk of content change when compared with the original
➢ One cannot earn ad revenue from AMPs
It’s a moot point whether there is any real advantage in using AMPs